Little Tractor Potatoes
Farm to plate
Since its humble beginnings, two generations of the Mitolo family have progressively developed and are now Australia’s leading producer and supplier of potatoes.
CASTONDESIGN worked with the Mitolo Group to develop the ‘everyday’ commodity brand Little Tractor Potatoes. This brand was developed to fill the ‘middle’ market on retailers selves. This enabled the Mitolo Group to fill this range with mass general all-purpose potatoes.
We worked closely with our client to design the rustic, every-day, farm to plate brand. Packaging and point-of-sale marketing materials, creating consumer awareness. You will now find the brand in leading supermarkets across South Australia all year-round.
They say...
‘CASTONDESIGN enables us to maintain our competitive edge by being on budget and on message every time.
The team is very efficient, focused and responsive. This enables us to react quickly to our competitors with online advertising.
CASTONDESIGN offers tactical advice, clever copy and simply brilliant advertising concepts.
Thankyou team. We love our partnership.’
Liam Connole
Marketing Manager
